It's hard to position yourself but I believe it can be done
One of the glorious side effects of being mentioned in Fortune magazine are the countless email we are now receiving wishing us well... and pitching us their products. A sample:
Nottherealname Marketing has strategically positioned itself to conduct some of the most successful advertising campaigns on the internet.I'm changing my spam filter to include 'E-business solution provider' and 'strategically positioned'. I might add 'cutting edge' while I'm at it.
We would like to take this opportunity to introduce ourselves as a cutting edge E-business solution provider with development center in Mumbai-India and presence in New York-USA and Dubai-Middle East. The people onboard have several years of experience working on Java, J2EE & Microsoft platforms using a variety of Application Servers.