Mar 29, 2002

Dr. Strangelink or: How I Learned to Stop Worrying and Love the Googlebomb

Googlebomb : The Wednesday DevicePsst! You there... yeah come closer. Ok, that was too close now there's a smudge on the monitor. I have a secret. It's about the googlebomb, or Google bomb or link bombing or whatever you want to call it. The subject has received a lot of attention recently. As you probably know, a Google bomb is the practice of linking to a site with a term that wouldn't normally have an association with the term. For instance 'more evil than satan himself' was linked to, so when the term 'more evil than satan himself' was typed in a search engine the Microsoft site would appear as the top search engine match. Clever. Clever indeed.

The above method involves a bit of coordination with your fellow bloggers or webmasters, getting all of them to add your clever link but it can be done. Matt Haughey was successful in his bid to get people to link to an annoying company. I've thought of asking my readers to link me as Jason Shellen, rather than Shellen, so I can appear on the first page of Jasons on Google. I am currently holding at page 2. What if you wanted to get way up on the Google search list for your term without coordination with other webmasters? Now that would be something wouldn't it. A self-detonating Googlebomb (or SDGB if you will).

Well kids the cat is out of the bag, you need to look no further than the title bar of this site. For about 3 weeks now I have had the words 'my googlebomb can beat up you googlebomb' right after the usual '' title. I change my title tag frequently, a few weeks back I had ' :: deserved recipient of a duplicate gold medal' before that ' : Home of former Enron CEO Jason Shellen'. In all instances, after being crawled by Google I showed up in the number 1 or number 2 spot on Google for searches like 'duplicate gold medal' or 'former Enron CEO'. See for yourself and check 'googlebomb' at Google.

Of course as soon as I change the title to something like, ' :: more Jason that the other Jasons' I'm sure I will fall from number 1 for 'googlebomb'. However, I might finally attain first page of Jasons status. The other strange thing about the SDGB is that it can be a bit confusing for site visitors. A while back I put 'Coffee is for closers, RIP Jack Lemmon'. Since then many visitors have come to this site looking to see what I have to say about Jack Lemmon or the famous line said to him by Alec Baldwin in Glengarry Glen Ross. Alas, that was the extent of my mention of Jack Lemmon, so use your SDGB wisely. Now have fun with this and don't say I never told you anything useless.

Mar 28, 2002

Need the cocoa bean

Episode 217 : Harbucks CoffeeNo coffee two mornings in a row for your recently re-addicted friend Jason spells trouble. I'll be right back with my fix.

[update: Oh yeah that's the stuff. I had to go for the venti instead of the usual grande, a possibly disturbing trend.]

Mar 27, 2002

Form over function

I am wearing a 'rugby' shirt today. I have called out said shirt with quotes because I am using the term rugby loosely. I have never been asked by the neighborhood kids to join in on one of their spirited rugby matches solely because of this shirt. It's rubber buttons offering protection from the crushing blows of the opposition. I can't keep up this shirt sham. I may soon have to lower myself by referring to it as 'a shirt'. Same goes for the 'polo' shirts I own. Not once has a neighbor boy or girl pulled up to the front door on their polo pony to ask me to round out the north side of the avenue team.

I will have to separate them in the closet from the items of clothing that are actually pulling their weight such as my overcoat and windbreaker. Faithfully going over my coats and breaking wind respectively.

Mar 26, 2002

Happy Birthday Jack!

Jack parties like a one year old in the ironically named Neat Seat
I can't believe my nephew Jack is already 1 ! Could it be a year since all the hubbub surrounding his birth? When all those well wishers stopping by his very own site. Seems like yesterday he was trying to roll over and now he's learning to walk. Good times. I'm looking forward to them with my own first child any day now. But for now, my duties as proud uncle still compel me. Auntie Allison and Uncle Jason had spoiling duties for the occasion.

[Ok, so I'm a few days late on the post, I guess I could back date it to the 22nd, but you would notice that wouldn't you?]

Mar 25, 2002

No baby yet

I realize I haven't posted here in a few days and my wife is close to delivering our first born. The two have no correlation, there is no news yet I am just a lazy blogger. More soon.

Mar 21, 2002

Oh go on you

<blush>I was just told during a phone call that I have an incredible insight into what is happening in technology and particularly on the web. Hey thanks!</blush>

Mar 20, 2002

Need a new skin for Winamp? Go grade school retro!

handwritten skin

Another company with a sense of humor

From the Winamp Beta 3 installer:
This is beta software. Play with it as much as you like, but don't blame us if it melts your computer into a pile of scrap metal or steals your girlfriend. (We've received reports of this happening).
It's always amazed me that AOL has had the good sense to let Nullsoft keep their creative, free spirit identity.

Mar 18, 2002

Mini type

Ok, I admit I'm bad about reading software licenses and real estate documentation but when someone asks for my email address for marketing purposes I'm hawk-like. I was visiting the MiniUSA site because I have been lusting over their new Mini Cooper. Below is a screenshot of what they want you to agree to before you can save your custom designed Cooper on their site.

I agree to... from
I signed up anyway. I hope Cooper Shellen won't mind.


Last year when I shot a few pictures of snow-covered Mission Peak in Fremont, California I described it by saying 'snow is very rare here'. I think that in light of the above photo taken last Sunday by my dad, Jay Shellen, that I will now refer to the Bay Area as snow country.

Mar 16, 2002

Mar 15, 2002

I am just all over the place!!!

Check out Heather Champ's arty piece for 20x2 which debuted in Austin at SXSW this week. It's called What is real? and features my voice at 53 seconds in to the piece. Wacky. Nice job, Heather.

Mar 14, 2002

I'm on TechTV tonight

Hey all, I'm typing this as TechTV is shooting footage for a story on blogging to air tonight. Watch for me around 6PM (and tape it), I don't get their channel at home. :(

Mar 13, 2002

The biggest internet borefest ever!!!

So the big announcement from Yahoo is... are you ready.... sit down now... a sale. Lame and a half. I hate to give it this much ink. You might want to short your Yahoo stock starting... now.

Mar 11, 2002

Ok, I'll bite...

What is Yahoo going to announce? Is it mLife again? Mlife was boring. How about something interesting... like an internet circus or the President giving a speech while the Chemical Brothers spin on the turntables in the background or online hog trading like an e*trade for pigs. Better yet, a free Tivo for every man, woman and child on earth with the ability to wireless-ly watch taped HBO on your existing Texas Instruments TI-81 calculator that you haven't used since that Algebra 2/Trig class in junior year of high school!

Nah, I bet it's going to be boring.

Mar 8, 2002


I'm telling you it's looking more and more like someone put us in a time machine back to 1999. Safeway online will launch internet/home delivery operations in San Francisco next week.

Mar 7, 2002

Lost and found

Aha! I thought the maps looked a little different today during a few Yahoo! Maps and Mapquest searches. Turns out, Yahoo has kicked Mapquest to the curb (ha!).
Yahoo said Wednesday that it has stopped using AOL Time Warner online street finder unit MapQuest, and has instead created its own mapping service.
So far the Yahoo maps look a little nicer than the Mapquest maps.

Steal music more efficiently

So you miss Napster and are wondering how you should go about finding and downloading mp3s, movies, and almost anything? I suggest Limewire Pro. I have been using Limewire for over a year and have been very happy with each new software revision. I have tried Kazaa and Morpheus and was disappointed. Mainly in their weird names and pop-up ads (seriously, their software seemed to be inferior to Limewire).

I was pleasantly surprised to see Limewire offering a paid Pro version for only $8.50. I happily paid for this new release and was treated to some great new features. When downloading a popular file that is available on many hosts it can download said file, from multiple hosts, I think it's called 'swarming'. Anyway, it certainly speeds up the download time. It also has an internal mp3 player, the ability to close the program after completing downloads, running only in the system tray and more. Of course, this will just mean that you will end up buying more cds if you like the music you are 'borrowing' unless you don't suffer from Napster guilt as I do, (I even coined the term).

Mar 6, 2002

I'm a 19 inch guy living in a 15 inch world

My main monitor just took a dive. I fear it is no more. I was given a Relisys monitor by a client as a thank you for some design work I had done about 2 years ago. It's been back to the repair shop twice already and was making a high pitched whine for the last 3 months. Between the whine and the horrible color shift that has been slowly creeping up on this monitor I was beginning to look for another option anyway. However, my trusty 15 inch Sony Trinitron (about 8 years old now) is still going strong. I'm kind of leaning to another Trinitron to replace the Relisys. Do you have any monitor recommendations, love 'em, hate 'em?

Mar 5, 2002

Currently thinking...

I'm going to drink a pot of coffee every day if I get as much done as I have today. Plus the involuntary shaking is invigorating.

Mar 4, 2002

Jack in the box

Jack being subjected to the cruel Shellen wit at Dad's birthday bash last Saturday.

Mar 1, 2002

Things that might get in the way of our friendship

I seem to gravitate towards lists of things on Fridays. I'm thinking of making Fridays 'List Friday', but as soon as I do that then I'll feel bound and constrained by my own invention and flake out on it so we will just keep it informal for now, ok? Here are a few things that might not end our friendship, I still value your friendship but damn it... some of these have got to go:
  • Calling a GIF file a 'Jif'. Jif is a brand of peanut butter. A GIF [say g-if, like Frank GIFford], is a Graphic Interchange Format filename. Not a Jraphic Interchange Format filename. I'll give you a few weeks on this one, you have been saying it wrong for the better part of 4 years.
  • Saying 'Let's touch bases'. It's touch base. Touch base. Touching bases sounds pornographic and I want no part in your swordplay.
  • Inviting me to do interesting stuff when you know I have a child on the way (and sometimes chastising me afterward). I've been offered concert tickets, camping trips, surfing, nights out boozing... I'm having a kid here people...within days. I'm not leaving Allison's side, even if the Pope was playing with the reunited Beatles and the whole thing was sponsored by Fort Knox and they were giving out gold bars at the door. I prefer to think of the world as bland and uninteresting until after the child is out and I am back up to leaving the house. [Ok, that's totally untrue. If they added U2 as an opener I would so be there. Call me? ]
  • Looking shocked when I honk at you. Yes, you. You just cut me off, don't look surprised. Look apologetic.
  • Liking bad music. Look, if you were an expert with wine you wouldn't let me drink a 1999 Fetzer Cabernet Savignon? It's piss you would say, with a snotty air. I feel the same way about you and the current Top 40. Except that Pink song. That is genius. 'I'm coming up', man who'd a thunk it.
  • People that keep lists of annoyances. Shouldn't you be doing something better with your time. Jerks. [Yeah, it's meant to be ironic. Damn, I think I'm funny sometimes.]
  • Calling my house with a 'special offer'. Ok, we can never be friends. I just can't stand telemarketers. You might even get hit with a sock full of quarters.
  • Owning a huge telecom company. You own AT&T, Bell South, Cingular Wireless, or the like, and now you want to be friends? I dont think so. You might not even have a soul. All my friends must have souls, it's a little rule that I've developed that seems to work well. Can you hear me now?
Ok, I think that's enough for now. If I think of any more I'll keep them to myself.